Thursday, December 07, 2006

The Market Still Works

I found this unusual ray of light this morning:

McDonald's is closing its outlet in a town known for quality food and healthy, local produce.

The fast food chain in Tavistock, Devon, simply wasn't being used enough by locals.

So after seven years struggling to make ends meet in a town that has won many accolades for the quality of its food, McDonald's will finally shut up shop on Saturday.

Yes, this is across the pond, but the market doesn't boast allegiance with any particular country. And yes, the government was involved insofar as limitations on school lunches have allegedly led to the closing of the aforesaid McDonald's.

Yet I'm still counting it as a "good thing". Instead of complaining about the crummy and unhealthy food sold at McDonald's, people simply stopped patronizing the establishment. Lo and behold, a business which couldn't make money folded; the prospect of providing burgers out of the goodness of their capitalistic little hearts was insufficient impetus to take a hit on the bottom line.

I wonder if something like this would work instead of those infernal smoking bans? I reckon it would.

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